DO THE FUNDAMENTALS OF BUSINESS SHIFT WITH SOCIAL MEDIA?
by Teemu Lehtinen, Executive VP of Communication Effect
Over the last months, Paul Seaman and Neville Hobson engaged with many others in a debate about the possible shift in business fundaments that is or isn’t brought by the wide adoption of social media across the globe. Seaman and Hobson represented the opposite extremes, and while it would be easy to jump on either one of the bandwagons, it is perhaps more sensible to look at the evolution taking place in the grey area of compromise that is in between...
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*photo via flickr*